top of page

More About Food + Beverage Industry

ON THIS PAGE: 

League of 20 Tricksters + Co / Dietary Guidelines vs Dietary Profits / Nutrition Facts Exposes Dietary Guidelines + Cholesterol Risk / Snapshot of Big Restaurant Menus / Hospital Food Strikes Back / Learn Even More About Food + Beverage Industry / Decades of the Protein Hype / Can Alcohol Cause Cancer? / Big Food Wants Us Confused / Protect Kids From Advertising / Cancer + Processed Meat / Big Sugar + Dietary Guidelines

original - 2023-12-19T130746.187.jpg

League of 20 Tricksters

The most influential Big Food lobbies in the US represent the ten most powerful companies/groups. Worldwide, the ten most powerful food and beverage corporations represent most products in food stores everywhere. These magicians are skilled at miraculously making their grimmer activities disappear with the wave of a wand. Abracadabra. They're masters at falsely convincing the global public it's 100% our fault that we're addicted, obese, sick, and dying. Like, exponentially.

Big Food/Bev say: if we just exercised more and had more willpower, then our "made-up" addiction to their harmful products would disappear. Poof. Big Tobacco spoke from the same Wizard's Playbook.

Top 10 in the US

California Dairies (CA) / Cargill (MN) / Dairy Farmers of America (KS) / Dean (TX) / Hormel (MN) / Koch Foods (IL) / National Beef (MO) / Purdue (MD) / Smithfield (VA) / Tyson Foods (AR)

Top 10 in the World

Associated British Foods (UK) / Coca Cola (US) / Danone (France) / General Mills (US) / Kellogg's (US) / Mars (US) / Mondelez Int'l - Kraft (US) / Nestlé (Switzerland) / PepsiCo (US) / Unilever (UK)

FIVE SOLUTIONS... This is the part in our mighty movie when Cookhouse Heroes don their capes, tell the truth fearlessly, and save the world! Cookhouse Hero asks you to consider the following initiatives:

 

  1. Buy, cook, and eat whole plants in prolific abundance.

  2. Strongly urge truth in advertising (again!), and stop ads targeting kids, too.

  3. Support honest labeling on all harmful foods, beverages, and other products.

  4. Demand that all medical schools include comprehensive, mandatory nutrition studies.

  5. Create and maintain a food garden and/or planters (if space is available), or join or create a community garden.

NOTE: CH is aware of the vast difference between workers and decision-makers in US and global corporations. This is about shedding more light on boardrooms - as well as food, beverage, and GMO labs - that knowingly develop and sell life-threatening products (or control seeds), and then whitewash and/or greenwash their so-called benefits. Big Law, Marketing, Policy, Education, Insurance, Agriculture, and Medicine can also be included in this League of Tricksters.

Dietary Guidelines vs Dietary Profits

(the contradictory conundrum of the USDA + HHS)

In 1894, the USDA published its first food recommendations through a Farmers’ Bulletin, with data for males based on protein, carbs, fat, and mineral water consumption. In the 1950's, food groups were introduced, and in the 70's, the focus shifted from foods to eat towards foods to reduce. In 2011, the MyPlate campaign began our modern era of food guidelines, with no significant changes over the past 50 years. The power and sway of the meat, dairy, and egg industries have put the USDA and HHS in a contradictory conundrum. They're tasked with both protecting public health and promoting unhealthy products. I don't envy them (and wonder how they sleep at night).

original (2).png
original - 2023-12-19T130746.513.jpg

Snapshot of Big Restaurant Menus

(food-porn marketing strikes again)

In 1894, the USDA published its first food recommendations through a Farmers’ Bulletin, with data for males based on protein, carbs, fat, and mineral water consumption. In the 1950's, food groups were introduced, and in the 70's, the focus shifted from foods to eat towards foods to reduce. In 2011, the MyPlate campaign began our modern era of food guidelines, with no significant changes over the past 50 years. The power and sway of the meat, dairy, and egg industries have put the USDA and HHS in a contradictory conundrum. They're tasked with both protecting public health and promoting unhealthy products. I don't envy them (and wonder how they sleep at night).

cbf833a0375364d0df28fd9846df076d.jpg

Hospital Foo​d Strikes Back

Institutionalized food is well... not so nutritious. Big Food/Bev's ability to get contracts within our prison, school, and hospital systems, as well as organizations' attempts to buy cheap, mass-produced products at a discount in order to keep food costs down, have left the concept of nutritious choices sorely behind. There's a local gourmet donut chain nestled in lobbies of some downtown Chicago medical centers. Talk about taking advantage of people's vulnerabilities. Really?!

Comfort food offers unhealthy yet soothing solace after spending time in a hospital

(not exactly our favorite place to hang out).

Other standard hospital offerings include bleached white bread, ham, swiss cheese, and mayo sandwiches, high-sugar yoghurt, nacho chips, candy bars, and HFCS soda pop. It seems we need to at least act as if  human health is a core value in hospitals, right? Sell fruit salad, hummus and whole wheat pita, and black bean burritos. Anything resembling actual nutrient-dense food, please. Check out three enlightening videos from Nutrition Facts below. Thanks again, Dr Greger.

Learn Even More About F + B Industry

bottom of page