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The Blame Game

(global health crisis VS corporate shareholders)

The idea of personal responsibility was pounded into my brain as a kid, and I listened. Smoking, eating junk food, and staying glued to electronic devices for hours are personal choices we can make every day. At the same time, companies that produce tobacco products, burgers and fries, and smart-phone technology are laser focused on creating the highest profit margins with the least amount of resources - the higher the better. How they accomplish this inspires countless films, documentaries, books, and articles. Too often, the reality is ugly.


Both individual and corporate responsibility play in the same sandbox. Yet, one has distinct advantages: public policy influence, marketing manipulation, and financial  resources. This grossly imbalanced playing field is a classic David and Goliath story.


Sadly, I've learned that we don't create our food addiction. Instead, Big Food and Beverage create bliss points with the perfect combo of salt-sugar-fat to make us addicted (this is real). Then, caregivers don't know any better and feed us junk. In my case, this was everyday. Nonetheless, I suppose I could understand this crisis as "that's just how the corporate system works" and making money for their shareholders is their number one, and some might argue only, priority. Again, money isn't the cause of all the darkness in the world. Human choices are...

Cookhouse Hero asks you to consider this: begin (or continue) taking your health, diet, and lifestyle choices into your own capable hands. The more we say a life-promoting NO and fearlessly speak truth to power, the less we'll be falsely influenced and manipulated.



Just look at the failure of Got Milk? ads, the banning of trans-fat, the steady increase of plant-based companies due to consumer demand, and the quasi-fall of tobacco empires. When we keep asking Subway to bring back their whole-wheat flatbread, Chipotle to start selling whole-wheat tortillas, and hospitals to add plant-proteins and more fresh produce, money talks. The truth? We're responsible for what we put into our mouth. We're not responsible for being fed addictive junk as children, and thus becoming possible food/bev addicts. And most important: we're more powerful than we think.

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